Top Strategic Frameworks to Drive Success

The Strategy Execution Gap: Bridging the Divide Between Plans and Action

Strategy without process is little more than a wish list.

Robert Filek

Dear Friends,

In the fast-paced world of business, strategy is often hailed as the key to success.

Yet, despite the hours spent crafting brilliant strategic plans, only 10% of companies successfully execute their strategies.

The issue isn’t just poor planning - it’s a gap in execution.

Shockingly, 50% of leadership teams dedicate little to no time to implementing their strategies (source).

So, why is this happening?

While strategy sets clear objectives and creates a roadmap, translating those goals into actionable steps remains a challenge.

But what if we had the right frameworks to guide us from strategy creation to seamless execution?

Today, we’ll explore four powerful strategic frameworks that not only help you design effective strategies but also ensure they are executed successfully.

1. Four Actions Framework:

The Four Actions Framework, part of Blue Ocean Strategy, pushes companies to think beyond conventional competition. It challenges you to explore new market spaces by answering four key questions:

  • Eliminate: What factors can you eliminate that your industry takes for granted?  

  • Reduce: What factors can be reduced well below industry standards?  

  • Raise: What factors should be raised well above industry standards?  

  • Create: What can you create that the industry has never offered?

This framework is essential when you’re looking to disrupt your market, innovate, or differentiate your business. It enables you to redefine the competitive playing field and escape the crowded “red ocean” of cutthroat competition, driving you into a “blue ocean” of new opportunities.

2. SOSTAC Planning System:

Developed by PR Smith, SOSTAC is a comprehensive model for building and executing marketing strategies but can be adapted across all business operations. The acronym stands for:

  • Situation Analysis: Where are we now?

  • Objectives: Where do we want to be?

  • Strategy: How do we get there?

  • Tactics: What actions will help us execute our strategy?

  • Action: Who does what, and when?

  • Control: How do we measure performance?

What makes SOSTAC so powerful is its simplicity and adaptability. Whether you’re creating a marketing campaign or a business-wide strategic plan, it forces you to think through every stage of your execution process.

3. Six Paths Framework:

The Six Paths Framework helps companies step outside traditional market boundaries to identify new growth opportunities. These six paths include:

  • Look across alternative industries

  • Explore strategic groups within industries

  • Reevaluate the buyer chain

  • Look across complementary product and service offerings

  • Explore the functional-emotional appeal of products

  • Look across time to see external trends

By encouraging leaders to analyze markets and opportunities through these lenses, the Six Paths Framework reveals hidden potential that often goes unnoticed in standard competitive analysis.

4. Strategic Learning Framework:

The Strategic Learning Framework, developed by Willie Pietersen at Columbia Business School, focuses on learning and adapting as part of the strategic process. This model operates in several cycles:

  • Learn: Gather insights from the external environment and internal operations.

  • Focus: Define your competitive advantages and strategic focus areas.

  • Align: Mobilize resources, structure, and people around your chosen strategy.

  • Execute: Implement the strategy while constantly learning and adjusting.

This cyclical approach emphasizes that strategy isn’t static - it’s dynamic. Success requires continuous learning, adjustment, and realignment as your business and its environment evolve.

Remember and Take Action

Developing a strategic framework is not the end of the process - it’s the beginning. I’ve prepared a cheat sheet that highlights these four key frameworks, helping you to not only create a powerful strategy but also ensure it gets executed effectively.

Deep Dive:

For a deeper understanding of this topic I recommend exploring reputable sources and case studies, such as:

Conclusion:

As we conclude, remember: Strategy is not just about having a vision, it’s about bringing that vision to life through effective execution. You can have the best ideas in the world, but without the right frameworks and a commitment to action, those ideas will never materialize into success.

Think about your current strategic plan. Are you giving enough attention to execution? Are you leveraging the right frameworks to guide your process? Take the time to implement these tools, and you’ll find that execution becomes just as strong as your strategy itself.

Here’s to bridging the gap between planning and doing - and driving your business toward success.

Until next time,

Igor

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